Google Now Uses Its Own WebP Format Instead Of PNGs In The Chrome Web Store

Google loves everything that makes the web faster and given that images typically account for more than half of a web page's size, it has now been working on its own WebP image format for a few years. Using WebP, Google says, results im images that are significantly smaller than those encoded in the far more popular PNG format. After introducing the new format in Chrome, Picasa and Gmail in 2011, Google today announced that it has also started using it in its Chrome Web Store.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/LMSZL9ua5Z4/

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